http://thebrandbubble.disqus.com/enTue, 06 Jan 2009 21:03:25 -0000http://thebrandbubble.com/blog/?p=90#comment-4944807<p>John,</p><p>This is absolutely wonderful, you hit the nail square on the head here. To think that a mere ten years ago Apple was on the verge of bankruptcy and utter collapse, and today they are the dominant brand in there sector as well as achieve cult like status. When consumers are quite literally ready to go to blows over a perceived slander of their beloved Mac, iPhone, iPod, etc. you know your brand has reached iconic stature.</p><p>Jobs has set a very high bar for his successor there is no doubt, but I believe that the culture has been so indoctrinated now that should he leave the brand will flourish. Great post, I look forward to reading more.</p>Steven_Paul_MatsumotoTue, 06 Jan 2009 21:03:25 -0000http://thebrandbubble.com/blog/?p=90#comment-4914542<p> John,</p><p> Apple has applied, many times, the most important truth about branding: "Always start by getting consumer insights". Indeed, great brands remove the illusion of separation between them and its consumers (incorporating Marketing as an idelogy instead of a tool box).</p><p>Sometimes i think Jobs gets a little carried away though. Just wondering if it can affect Apple's brand equity...</p><p>Excellent article.</p><p>Gabriel Rossi- Brazil</p>Gabriel RossiMon, 05 Jan 2009 14:33:59 -0000http://thebrandbubble.com/blog/?p=90#comment-4888056<p>Nice!</p><p>This is about the energy they need to bridge the brands gap Communicational that separates them from their public (communities).</p><p>"Tell me a story, tell me about you, and then i will tell you something about me". Your energy born from people.</p><p>Finally, the communication leaves the awareness to engagement marketing.</p><p>Regards from Chile.</p>RodrigoSun, 04 Jan 2009 23:38:56 -0000